Ghanaian Music Doesn’t Cut Across; We Are Left Behind – CEO of Akwaaba UK

The Chief Executive Officer of Akwaaba UK, Dennis Tawiah, has expressed worry about the inability of Ghanaian songs to be appreciated by other nationals across the world.

Dennis made this statement on Joy FM’s Twitter Spaces show ‘Joy Entertainment Unpacked’ on Wednesday, June 1, 2023, while responding to reasons some Ghanaian artistes are cancelling their foreign tours. 

He said that apart from the fact that some of the artistes are not able to get the required numbers for their shows abroad, it is also important to note that a lot of people from other countries find it difficult to relate to Ghanaian music. 

He told the host Kwame Dadzie that at present “Ghana music is left behind,” explaining that it is as a result of Ghana’s music not matching up to the new wave of music in the world. 

According to Dennis who is a formidable force in the promotion of Ghanaian music in the United Kingdom, in the past when Ghanaian music was popular outside the country, they were really in charge. 

“When Ghana music was what is was we were also filling bigger auditoriums,” he said.

“Our current music that we were putting out doesn’t cut across, meaning not everybody is liking or listening to our music. You need other people liking your music to come to your event to be able to watch. It doesn’t matter how much promotion you do. Where we are right now you need Zimbabweans, Senegalelse, Nigerians, Puerto Ricans, you need everybody,” he further explained. 

He said music from other parts of the world produced by non-Ghanaians appeals greatly to a lot of people. 

“Recently I did a survey myself. I got 10 young students between the ages of 16 and 25. They got their playlist out on their phones and only 2 [maybe] had some Ghanaian artistes on their playlist,’ he said.

Source: myjoyonline.com