Celebs NewsEntertainment

Your foreign tours will never be cancelled if you involve us – Alordia to Ghanaian artistes

Ghanaian event and music promoter based in the United Kingdom, Eric Ni Tetteh, popularly known as Alordia has cited reasons some Ghanaian artistes are cancelling their foreign tours in recent times.

He told Kwame Dadzie on Joy FM’s Twitter

Spaces that the tours being cancelled by the Ghanaian artistes are put together by non-Ghanaian promoters who don’t know the target audience of these artistes.

According to Alordia, regardless of the weight of the international event organisers, if they don’t engage the Ghanaian promoters they would always not have the required

numbers for these tours.

“All these shows that have been cancelled

are not by Ghanaian promoters. It’s outside promoters. I will never put up a show for Stonebwoy and I won’t sell tickets or it will be cancelled.

Even me myself I can put an agent together without any artiste, maybe 500 or 400 capacity, pick up my DJ and we will sell the event,” he said. 

Alordia, also the Chief Executive Officer of the Ghana Music Awards UK said that what Ghanaian artistes are doing wrong is that they give the event to non-Ghanaian promoters.

“Let’s say Afronation, we the Ghanaian promoters we cannot compare ourselves to Live Nation. They are big, they have the venues, they got the money, they got everything, what it takes to do events but they don’t have the crowd. What I mean is they don’t do their shows in the Ghanaian community. The Ghanaian promoters will be able to bring the crowd to your event so if Live Nation is doing an event for you and they are not promoting it in the Ghanaian community who are coming to watch? You won’t get it, you will cancel. And all these cancellations we are seeing is because of low ticket sales,” he told Kwame Dadzie.

He added that even though he and Dennis Tawiah, the Chief Executive Officer (CEO) of Akwaaba UK were instrumental in helping Ghanaian artistes perform at shows in the UK, a lot of these acts neglected them when they got more prominent. 

“We started all these things with the Ghanaian artistes. I gave Stonebwoy his first travel experience. We love them, we promote them but when they get somewhere and they think that they can without us but they cannot do without us. If we are involved in their shows they will never be cancelled,” he told Kwame Dadzie. 

He advised that if the internationally-acclaimed event promoters contact tell them to involve the Ghanaian promoters based in the particular country they event will be held. 

“When they call you, don’t just go and sit there with your manager and sign a contract and all away. They won’t sell the tickets. When you go, sit down with time and do the contract and say to them I have my Ghanaian promoters who can promote the show,” he noted. 

Alordia was among a number of entertainment industry stakeholders who spoke on the reason some Ghanaian artistes are cancelling their foreign events on Joy Entertainment Unpacked. 

Other guest speakers were Dennis (CEO, Ghana Music Awards USA) Edem Mensah-Tsotorme ( entertainment journalist), and George Mensah Britton (artiste manager).

The rest were Randy Walker (media and marketing executive), Dennis Tawiah (CEO of Akwaaba UK, Austine Woode (Ghanaian broadcaster based in the UK), and Kofi Boachie-Ansah Beatmenace (audio engineer). 

According to Alordia, a Ghanaian event and music promoter in the UK, the tours being cancelled by our Ghanaian artistes are put together by non-Ghanaian promoters who don’t know the target audience of these artistes.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

Who we are

Suggested text: Our website address is: https://eaziman.com.


Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select "Remember Me", your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Suggested text: Visitor comments may be checked through an automated spam detection service.

Save settings
Cookies settings